Becom­ing Bold­er in Bhutan

Lunch in Thimphu with Ugyen Tenzin, CEO of Business Bhutan: on a high hurdle, a small population, the courage the country needs – and a book as a gift.

With Ugyen Ten­zin in Thim­phu

We invit­ed Ugyen Ten­zin to lunch at the restau­rant of San­gay Khan­du, our host in Thim­phu, who has ties to both Aus­tria and Switzer­land. There is red rice, chick­en and var­i­ous veg­eta­bles, with chilli for our guest – far too hot for us. There is no set phrase for “enjoy your meal” in Dzongkha, says Ugyen Ten­zin: “when it comes to meals, we are very seri­ous.” He heads Busi­ness Bhutan, a week­ly busi­ness news­pa­per with 21 staff. Before that he was a civ­il ser­vant, stud­ied pub­lic pol­i­cy in Can­ber­ra, lived in Aus­tralia for four years and is, as he puts it him­self, one of the returnees.

Val­ues that guide

We want to know whether one can write freely in Bhutan. There are no restric­tions, he says, but there are self-imposed ones, root­ed in upbring­ing and cul­ture and in the fact that the coun­try is so small that every­body knows every­one, and who­ev­er you write about may well be a rel­a­tive. So are rules need­ed at all, we ask, if val­ues rule instead? He gen­tly cor­rects us: not rul­ing – guid­ing.

How open he remains shows in a ques­tion that has been on our minds since we arrived. Every vis­i­tor to Bhutan pays a fee of 100 dol­lars a day, intend­ed to pro­tect the coun­try from mass tourism. We under­stand the inten­tion well, but it large­ly excludes young trav­ellers. Ugyen Ten­zin does not have to think long: the fee is too high. Many guests from Asia stay only three nights any­way, Bhutan becomes a tran­sit stop, and hard­ly any­one stays for two weeks. Then comes an obser­va­tion that makes per­fect sense to us: even after two weeks we have not yet seen the real Bhutan, because we have only been in the west. Pro­tect­ing and open­ing up are not oppo­sites here, but a bal­ance that has to be struck again and again.

A judge wash­ing dish­es

Why do so many young peo­ple leave the coun­try? He answers with­out hes­i­ta­tion: because of mon­ey. There is work in Bhutan, but it is poor­ly paid, and prices are ris­ing. Abroad, many do odd jobs: here you might be a judge; in Aus­tralia you wash dish­es. Actu­al­ly, every­one wants to come back, because their fam­i­ly is here. His great hope is Gele­phu Mind­ful­ness City, where the first civ­il ser­vants are already earn­ing three times what they did before, and from where impuls­es are to spread to the east and south of the coun­try over the next two decades. Will for­eign investors come too? He sees no rea­son why not, but much will depend on who comes first.

The state is financ­ing Gele­phu part­ly through Bit­coin. Bhutan mines it with hydropow­er, ful­ly green, and sees no con­tra­dic­tion in that: even if there is some harm, Ugyen Ten­zin says, it is very small com­pared with the yield. The coun­try is car­bon neg­a­tive and has to use what sets it apart: its nature, its moun­tains, its water.

When peo­ple are miss­ing

As the great­est chal­lenge he names what we had expect­ed, and know from New Zealand or Fin­land, for exam­ple: the low pop­u­la­tion den­si­ty. Just under 800,000 peo­ple live in a coun­try almost the same size as Switzer­land; many fam­i­lies have only one or two chil­dren, and some young peo­ple no longer want to mar­ry at all. In India you can make a liv­ing from a cof­fee stall because there are more than enough peo­ple; in Bhutan almost every house has a shop, but too few cus­tomers. The vil­lages are emp­ty­ing, and that rais­es a ques­tion he asks open­ly: what kind of devel­op­ment do you bring to a vil­lage with only two or three hous­es and ten peo­ple left? The state now sup­ports fam­i­lies finan­cial­ly when they have a third child.

What organ­i­sa­tions need

What do Bhutan’s organ­i­sa­tions need most? More courage, he says, and repeats it sev­er­al times: they should be will­ing to take risks and become more cre­ative and inno­v­a­tive. That is not hap­pen­ing enough at the moment, because around nine out of ten young peo­ple want to join the civ­il ser­vice. Good lead­er­ship is need­ed not only at the top of the coun­try but across the whole econ­o­my; you can­not leave every­thing to the min­istries. He sees the key in edu­ca­tion: a sys­tem that worked twen­ty years ago no longer fits today, and there needs to be more crit­i­cal dis­cus­sion in the class­room. When we remark that there is only a fine line between crit­i­cal think­ing and respect, he nods: “We are not awak­ened ones.” Walk­ing the mid­dle path is the great­est chal­lenge, and so far they have man­aged it.

Our con­ver­sa­tion also makes it clear that, along­side courage, an under­stand­ing of busi­ness and entre­pre­neur­ship is often miss­ing: entre­pre­neur­ial think­ing that is ground­ed in one’s own val­ues rather than drift­ing away from them.

We think of the lec­tur­er at Roy­al Thim­phu Col­lege who, when we asked his stu­dents ques­tions, respect­ful­ly turned away – a ges­ture that gave them room to speak for them­selves. Per­haps this is exact­ly how courage begins: with spaces where dis­sent has its place with­out respect being lost.

Sev­en­ty notes for a king

And then there is the gift with which Ugyen Ten­zin had sur­prised us right at the start, after we had hand­ed him our small presents: his own book, “The Song of a King – Through 70 Notes”. In sev­en­ty moments it tells the life of the Fourth King, who turned sev­en­ty last year and from whom the idea of Gross Nation­al Hap­pi­ness orig­i­nates. Because there were hard­ly any sources, Ugyen Ten­zin went as far as libraries in India for his research. In the fore­word, Princess Son­am Dechan Wangchuck express­es the wish that the younger gen­er­a­tion may see in the King’s life the pow­er of self­less lead­er­ship. On the first page he wrote for us: “Three Nations, One Vision”.

Ugyen Ten­zin­s’s ded­i­catin to us

Right at the end he turns the tables and asks us whether we are sat­is­fied with our work here in Bhutan, with all the con­ver­sa­tions. We say yes, very much. We take the ques­tion home with us, because per­haps it is the sim­plest way of ask­ing about hap­pi­ness.

How much courage do our organ­i­sa­tions allow – and how do we find the mid­dle path between dis­sent and respect?

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Ruth & Urs Bolter

Our ideas and texts are born in lively dialogues - while hiking, over a cup of coffee, during a break - or with a simple question. Inspiration can be found everywhere - it is a matter of putting it into words and sharing it.